In this webinar, you will learn how to harness the power of social media and especially Linkedin to achieve your objectives - whether these are to raise your profile, to network, boost your portfolio career or to grow your business or practice. The webinar is also for accountants who have been active online but are not getting the business benefits they really want and who may be envious or skeptical about the results others appear to be getting from their activity on social media and Linkedin.
Our guest speaker Mark Lee FCA, NED-style mentor for Accountants and Chair of the Tax Advice Network, is a firm believer in the need to set realistic objectives before trying to use any social media sites or Linkedin, which he sees as a distinct online business networking platform. Mark's 5 Ms approach ensures that accountants can harness the real benefits of these platforms.
By the end of this session you will understand the crucial distinction between active passivity and positive activity on Linkedin. This can make all the difference to you getting the results you want. The session will also cover:
Mark Lee, NED-style mentoring support for Accountants
Mark started using social media in 2006 after leaving private practice. By 2011 Accountancy Age was describing him as one of the most socially networked accountants despite his early focus on debunking the hype. Since then, he has been consistently among the highest ranked online influencers of the accountancy profession and has been an active user of Linkedin for many years. He now has 13,000+ followers on the site and is regularly complimented for his insightful and helpful posts and articles. He runs the Sole Practice Club and provides 1-2-1 mentoring support for sole practitioners.
Mark is Chair of the Tax Advice Network - the UK's leading lead generation website for tax specialists and accountants. Publishers of weekly tax tips for general practice accountants. Author of The Magic of Success - weekly tips, tricks and insights for accountants who want to be more successful. You may wish to visit Mark’s Linkedin page to find out more about him.
Alison Dungworth, Part-time FD, Consultant, Portfolio Career Mentor, Business Finance Coach. Hospitality & leisure sector specialism | ICAEW Portfolio Careers Adviser
Alison Dungworth is a senior finance professional with UK and international experience and a specialism in the Hospitality, Leisure and Creative industries. Alison’s early career was in FTSE 50, US quoted and large corporates, followed by full-time FD roles in the SME sector working with private equity, VC backed and Not-for-profit companies.
For over a decade she has had a portfolio career using her prior experience to support SMEs and individuals. In addition to portfolio FD and Consultancy services, she works with finance professionals as they address challenges in their career progression, including those transitioning to a portfolio career. Alison works alongside ICAEW to programme events and content for the IAC Community in her role as a special adviser and subject matter expert. She is also a past long standing committee member for the Women in Finance Community.
ICAEW members and non-members are welcome to join. This event is organised by the Portfolio Careers Community. Please click here to join online.
Should you experience any difficulties booking onto the event, please go to our events support page - how to book.
The opinions expressed by external guest speakers in interviews or other publications included on this website are, by their nature, those of the speaker. They are not necessarily fully endorsed by the ICAEW or purport to reflect the official policies and views of the ICAEW or its members.
This screen shows you the details for the selected product.
Click the "Add to Cart" button to add this product to your shopping cart. You can enter a quantity larger then 1 to add multiples of this product to your shopping cart.
If the product is full you will see a "Wait List" button. Click this button if you would like to be notified if/when capacity is added. If capacity is increased we will email you. Upon receipt of the increased capacity notification, registration will be on a first-come, first-served basis.
If the product is not ready for purchase you will see a "Notify Me" button. You can click this button if you would like to be notified when this product is ready for purchase.
Some products can only be purchased through our partner. In this case you will see an "External Register" button. Click this button to purchase through our partner's website.